Given the global prominence of Turkish television series, there is a strong necessity for re- evaluating the constitution of transnational fandom groups in new media ecosystems. Hence, the reasons and motivations of multinational fandom communities are something of a blind spot in fandom studies, especially in the case of devoted fan communities of Turkish television series. Most contemporary studies in fandom literature have mainly focused on television viewers’ experiences in individual countries due to cultural proximity and cultural discount theories rather than the constitution of multinational fandom groups in the new media ecosystem. However, this article argues that such existing research could not adequately explain the transnational cultural flows. Furthermore, said previous studies were not capable of explaining the ongoing interactions of multinational fandom groups and new media ecosystems. Therefore, the aim of this article is twofold: firstly, it investigates how the relationships between fan communities in the new media ecosystems, transnational cultural flows, and new media ecosystems could be established in the case of Turkish television series from the perspectives of a comparative wide-ranging literature review; secondly, it reconsiders mutual relations of fandom groups (N:11000) and new media ecosystems which are mainly based on critical textual analysis and non-participant observations obtained from March 2020 to March 2022. In contrast with most existing studies with this theme, this study argues that the influence of global video on demand platforms on the constitution of online fandom groups is not the necessarily same. The study concludes that the establishment of these groups is mainly based on distinct cultural, economic, political, and social differences in each community. Therefore, the establishment of online fandom groups in Turkey provides some positive contributions for the said groups and video on demand platforms’ dialectics.


celebrity, datafied societies, digitization, online fandom, Turkey

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Kritika Kultura
Department of English
School of Humanities
Ateneo de Manila University

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International Board of Editors

Jan Baetens
Faculty of Arts
Katholieke Universiteit te Leuven (Belgium)

Joel David
Professor of Cultural Studies
Inha University (South Korea)

Michael Denning
Professor of American Studies and English
Department of English
Yale University (US)

Faculty of Cultural Sciences
Universitas Gadjah Mada (Indonesia)

Regenia Gagnier
Professor of English
University of Exeter (UK)

Leela Gandhi
John Hawkes Professor of the Humanities and English
Brown University (US)

Inderpal Grewal
Professor of Women's Gender and Sexuality Studies
Professor of South Asian Studies, Ethnicity, Race and Migration Studies
Yale University (US)

Peter Horn
Professor Emeritus and Honorary Lifetime Fellow
University of Cape Town (South Africa)
Honorary Professor and Research Associate in German Studies
University of the Witwatersrand (South Africa)

Anette Horn
Professor of German Studies
University of the Witwatersrand (South Africa)

David Lloyd
Distinguished Professor of English
University of California, Riverside (US)

Bienvenido Lumbera
National Artist for Literature
Professor Emeritus
University of the Philippines

Rajeev S. Patke
Director of the Division of Humanities
Professor of Humanities
Yale NUS College (Singapore)

Vicente L. Rafael
Giovanni and Amne Costigan Endowed Professor of History
University of Washington (US)

Vaidehi Ramanathan
Department of Linguistics
University of California, Davis (US)

Temario Rivera
Professorial Lecturer
Department of Political Science
University of the Philippines

E. San Juan, Jr.
Philippines Studies Center (US)

Neferti X.M. Tadiar
Professor of Women’s, Gender, & Sexuality Studies
Barnard College (US)
Director of the Center for the Study of Ethnicity and Race
Columbia University (US)

Antony Tatlow
Honorary Professor of Drama
Trinity College Dublin (Ireland)