Hallyu (the Korean wave) is an intriguing phenomenon originating from Korea and refers to the current impact of products of South Korean popular culture (especially for music, K-pop). K-pop, a representative product of the Korean Wave, is a multi-layered formation that is composed of hybrid cultural practices and a diverse range of lived experiences. Nowadays, much social and academic attention is being paid to the reason for the success of K-pop. This study deals with how the Korean traditional gwangdae (scaramouche or clown) culture has been passed down to develop into K-pop. For this, diachronic perspectives are applied to analyze the formation and development of gwangdae culture and K-pop; and the cultural hybridity theories are used in explaining the succession of gwangdae spirit to K-pop culture. As a result, this study examines how and what kinds of changes and innovations Korean gwangdae culture has gone through to accumulate, pass down and develop the gwangdae’s artistic and cultural capabilities, living up to the demands of the times, since earlier times. Thus, this study tries to understand the meaning through traditional interpretation and reflections on K-pop and also makes specific policy recommendations to accompany the analysis. In particular, we tried to present the direction of the new K-pop strategy based on the gwangdae spirit.


Cultural Hybridity, Diachronic, Gwangdae Spirit, Hallyu, K-pop, New K-pop, Gwangdae Strategy

Please login first to access subscription form of article

Read Full text in PDF

Browse By

Kritika Kultura
Department of English
School of Humanities
Ateneo de Manila University

The Philippine Commission on Higher Education (CHED) declares Kritika Kultura as a CHED-recognized journal under the Journal Challenge Category of its Journal Incentive Program.

International Board of Editors

Jan Baetens
Faculty of Arts
Katholieke Universiteit te Leuven (Belgium)

Joel David
Professor of Cultural Studies
Inha University (South Korea)

Michael Denning
Professor of American Studies and English
Department of English
Yale University (US)

Faculty of Cultural Sciences
Universitas Gadjah Mada (Indonesia)

Regenia Gagnier
Professor of English
University of Exeter (UK)

Leela Gandhi
John Hawkes Professor of the Humanities and English
Brown University (US)

Inderpal Grewal
Professor of Women's Gender and Sexuality Studies
Professor of South Asian Studies, Ethnicity, Race and Migration Studies
Yale University (US)

Peter Horn
Professor Emeritus and Honorary Lifetime Fellow
University of Cape Town (South Africa)
Honorary Professor and Research Associate in German Studies
University of the Witwatersrand (South Africa)

Anette Horn
Professor of German Studies
University of the Witwatersrand (South Africa)

David Lloyd
Distinguished Professor of English
University of California, Riverside (US)

Bienvenido Lumbera
National Artist for Literature
Professor Emeritus
University of the Philippines

Rajeev S. Patke
Director of the Division of Humanities
Professor of Humanities
Yale NUS College (Singapore)

Vicente L. Rafael
Giovanni and Amne Costigan Endowed Professor of History
University of Washington (US)

Vaidehi Ramanathan
Department of Linguistics
University of California, Davis (US)

Temario Rivera
Professorial Lecturer
Department of Political Science
University of the Philippines

E. San Juan, Jr.
Philippines Studies Center (US)

Neferti X.M. Tadiar
Professor of Women’s, Gender, & Sexuality Studies
Barnard College (US)
Director of the Center for the Study of Ethnicity and Race
Columbia University (US)

Antony Tatlow
Honorary Professor of Drama
Trinity College Dublin (Ireland)