Two Thousand Years of the Church's Mission in Asia: Waves of Evangelization, Holiness, and Martyrdom

Abstract

Environmental non-profit organizations in the UK currently face a significant funding gap. Research has shown that donation intention is influenced by campaign messaging strategies, and that representations of individual victims are generally more effective than appeals based on abstract concepts like climate change. This study aims to determine how environmental organizations can target fundraising campaigns to increase donations. Building on existing work on targeted fundraising, it asks: To what extent does a potential donor's social distance from climate change victims in fundraising campaigns affect their intention to make a donation?In this context, social distance is defined as the extent to which people feel they are in the same social group (in-group) or another social group (out-group) in relation to climate change victims.

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Keywords

Abstract, innovation, justice